With the football championship season approaching, advertisers, ticket brokers, news and sports publications, video-sharing networks, travel vendors, and others are preparing their Web sites to avoid a major fumble: downtime before, during, or after the big game. In 2007, game day advertisers saw a 50 percent increase in Web traffic the day after the game, reaching 12.7 million unique visitors, according to Nielsen. This year, AlertSite® is helping vendors maximize profits and ensure scalability by providing a limited-time offer: the AlertSite Game Day Load Test.
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